“We wanted to modernize the look of our 143-year-old brand without alienating our loyal following. Working through dozens of rough ideas Joe and Gail chiseled out a final product that exceeded our expectations.” —TODD DETWILER, art director
Popular Science Logo
Popular Science is a 143-year-old brand that has seen the world evolve from Morse code to cell phones, from horse-drawn carriages to personal jet packs (still kinda waiting on this one).
In that time the visual identity has changed numerous times. Creative director Jerry Pomales and art director Todd Detwiler launched a redesign of the magazine in 2014, and tapped AND to update the classic brand. The type is crisp and clean, but with a subtle vintage overtone that speaks to the magazine’s rich history.
